Brand Identity
Logos, color palettes, typography and brand guidelines that work together as one complete design language.
MEET THE
DESIGNER.
Hi, I’m Maria!
I’m a bilingual graphic designer based in Tampa, specializing in brand identity. I create cohesive design languages so brands communicate clearly.
Start a Project ↗︎
Vision
MY VISION.
A strong brand is more than a logo. It is a design language people recognize everywhere it appears.
Experience
WHAT I DO.
Editorial Design
Books, guides and brochures with clear layouts and type that make information easy and enjoyable to read.
Print & Posters
Posters, menus, hang tags and stationery designed to stand out in the real world.
Social Media
Social graphics that keep a brand consistent and recognizable online.
Web Design
Clean, easy-to-use websites that look great on desktop, tablet and phone, and make it simple for people to reach you.
Motion Graphics
Animated logos, social media videos and moving graphics that bring a brand to life and catch attention.
Process
HOW I WORK.
-
01
Listen
We start with a conversation about your brand, your audience and what sets it apart.
-
02
Explore
I research and sketch ideas, exploring type, color and concepts before choosing a direction.
-
03
Design
I refine the strongest idea into polished designs, with your feedback along the way.
-
04
Deliver
You receive final files ready for print, web and social media.
Tools
TOOLS & SKILLS.
Adobe Illustrator
- Logo & wordmark design
- Vector illustration
- Icon & pictogram systems
- Brand guidelines
Adobe InDesign
- Multi-page layouts
- Grids & master pages
- Typography & styles
- Print-ready files
Adobe Photoshop
- Realistic mockups
- Photo retouching
- Image compositing
Adobe After Effects
- Logo animation
- Social media motion
Procreate
- Concept sketching
- Hand-drawn illustration
HTML & CSS
- Website layouts
- Responsive design
Background
EDUCATION & LANGUAGES.
- Bachelor of Fine Arts - Graphic Design (BFA)University of South Florida
- Bilingual: English & SpanishI design and communicate in both
LET’S WORK
TOGETHER.
Building a new brand or ready to refresh yours? Let’s create a design language that sets it apart.
Start a Project ↗︎